On November 14, 2025, Witter Coin, a San Francisco-based numismatic firm, initiated its inaugural event on eBay Live with a 10-hour livestream auction commencing at 2 p.m. PST. The auction featured over $5 million worth of numismatic items, including U.S. and world coins, ancient coins, paper money, gold nuggets, and bullion.

Rare 1849 Mormon $10 Gold Coin Highlights Auction

A notable highlight of the auction was an exceptionally rare 1849 Mormon $10 gold coin, recognized as one of only ten known specimens. This particular coin is distinguished as the finest example among its peers. Additional significant items included a 1934 $10,000 banknote, an 1851 Augustus Humbert $50 gold piece, and a 1652 New England shilling.

Emphasis on Coin Education During Livestream

Throughout the livestream, Witter Coin's owner provided educational insights into coin collecting, covering topics such as proper purchasing practices, counterfeit detection, coin grading, undervalued coins, and thematic collecting. The interactive format allowed for real-time engagement, with the host addressing questions from participants.

eBay Live's Expansion into Livestream Shopping

eBay Live, the platform hosting this event, has been expanding its livestream shopping capabilities. In the second quarter of 2025, eBay reported a 6% increase in revenue, reaching $2.7 billion, and a 6% rise in Gross Merchandise Volume to $19.5 billion. The company has also introduced features such as an AI shopping agent and a generative AI video tool for sellers, enhancing the interactive shopping experience.

Livestream Auctions: A Growing Trend in E-Commerce

The integration of livestream auctions into e-commerce platforms reflects a broader trend toward interactive and real-time online shopping experiences. This approach combines entertainment with commerce, offering consumers a dynamic and engaging way to purchase unique items.

Witter Coin's successful debut on eBay Live underscores the potential of livestream auctions to reach a global audience and provide an immersive experience for collectors and enthusiasts.